Marcel Hirscher: The Relentless Pursuit of Excellence, On and Off the Slopes
How Marcel’s businesses leverage his expertise, reputation, and passion for skiing and outdoor activities > Marcel Hirscher celebrated a successful comeback in the Alpine Ski World Cup in Sölden. 2,051 days after his last race to date, the 35-year-old Austrian, who...
Life After Sport: Athletes’ Career Endings — Toni Kroos as a Blueprint
Focus not on financial returns (or adrenaline), but on meaningful involvement in projects that offer personal and professional growth > “Everyone says that when you retire from football, you are not going to have anything compared to it. I’m doing it because I like...
McLaren’s Resurgence: Lessons from F1’s Bright-Orange Underdog
A blueprint for what can be achieved through strategic risk-taking, investing in talent, and never losing sight of the long game. > „Racing today is not enough. Our main source of success is because we are able to connect with our fans, understanding that we are a...
Jürgen Klopp Loves Football. Red Bull Loves Peak Performance. Perfect Match?
Jürgen Klopp’s move to Red Bull: The key takeaways for business leaders. > Jürgen Klopp’s recent transition from the high-stakes world of Premier League football management to an executive role at Red Bull has drawn attention for its seemingly unexpected nature....
Learning from Top Sports Personalities: Insights for Business Leaders
How the lessons of Arne Slot, Fabian Hurzeler and Hansi Flick can be applied to the corporate world to build high-performing, resilient teams. > The world of elite sports provides a unique window into high-performance environments. Coaches, athletes, and support...
The Rise of “Founder Mode” in Silicon Valley and Its Relevance to Athletes
Athlete Founder Mode — much like athletes, founders should trust their instincts and remain deeply involved in their companies, even as they grow. > In Silicon Valley’s ever-evolving landscape, the concept of “Founder Mode” has gained traction as a powerful...
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We believe athletes have the potential to make a difference in the business world. Their experiences and insights are part of the solution for companies to create excellence.