Why Elite Athletes Are Uniquely Positioned for Careers in AI and Web3
Elite athletes do not struggle after sport because of missing talent or discipline, but because the performance environment that once translated effort into progress collapses overnight. The Future Athlete Operating System (FAOS) rebuilds that operating system and performance environment.
Leadership as a Journey, Not a Destination
Things are not always going smoothly; even Carlo Ancelotti and Pep Guardiola are currently facing major challenges. > We often talk about how much you can learn from sport and transfer it to the business world. Often, the topic of leadership in high-performance...
Athletes as Agents of Change: Shaping the Future Beyond the Game
Rewriting the playbook for sport and society > Elite athletes have always captivated the public imagination through their physical prowess and competitive spirit. Yet, their potential to influence society extends far beyond the stadium, court, or track. The modern...
Leading a High-Performance Team: Lessons from the Lakers
LeBron got demoted. The Lakers got better. > Success in any field requires more than talent; it demands a cohesive team, a clear strategy, and the courage to adapt. For business leaders, understanding the art of managing a high-performance team can be as...
What Business Leaders Can Learn from Anthony Edwards’ Evolution
Lessons from one of the NBA's most exciting players for ambitious leaders > Anthony Edwards, the player whose ability to defy gravity drew comparisons to Michael Jordan has now decided to play like Stephen Curry. His redefinition offers profound lessons not only...
Michael Jordan: Athlete’s Mentality Drives Business Success
How MJ is taking over a new sport—on the track and in the courtroom. > This weekend in Phoenix, a racing team owned by the Michael Jordan will be competing for a Nascar Cup Series championship, which would give MJ another major title, but this time in a different...
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We believe athletes have the potential to make a difference in the business world. Their experiences and insights are part of the solution for companies to create excellence.





