by IrgTBuehrer | Nov 25, 2024 | Athletes in Business, Leadership, Legacy
Rewriting the playbook for sport and society > Elite athletes have always captivated the public imagination through their physical prowess and competitive spirit. Yet, their potential to influence society extends far beyond the stadium, court, or track. The modern...
by IrgTBuehrer | Nov 5, 2024 | Athletes in Business, Entrepreneurship, Legacy, Transition
Breaking through the noise: Why athletes play a different game > The Economist recently published an article with this headline: Too Many People Want to Be Social-Media Influencers. In a way, this is of course also relevant for elite athletes. However, unlike most...
by IrgTBuehrer | Nov 5, 2024 | Athletes in Business, Entrepreneurship, Legacy, Transition
How Marcel’s businesses leverage his expertise, reputation, and passion for skiing and outdoor activities > Marcel Hirscher celebrated a successful comeback in the Alpine Ski World Cup in Sölden. 2,051 days after his last race to date, the 35-year-old Austrian, who...
