by IrgTBuehrer | Jan 9, 2026 | AI, Athletes in Business, Entrepreneurship, Transition, Web3
Conventional career advice fails retired athletes because it ignores how they actually function. A structured alternative is showing promise. Years ago, I sat across from a former professional basketball player who had just spent six months “exploring his options.”...
by IrgTBuehrer | Nov 25, 2024 | Athletes in Business, Leadership, Legacy
Rewriting the playbook for sport and society > Elite athletes have always captivated the public imagination through their physical prowess and competitive spirit. Yet, their potential to influence society extends far beyond the stadium, court, or track. The modern...
by IrgTBuehrer | Nov 17, 2024 | Athletes in Business, Culture, Entrepreneurship, Leadership
How MJ is taking over a new sport—on the track and in the courtroom. > This weekend in Phoenix, a racing team owned by the Michael Jordan will be competing for a Nascar Cup Series championship, which would give MJ another major title, but this time in a different...
by IrgTBuehrer | Nov 5, 2024 | Athletes in Business, Entrepreneurship, Legacy, Transition
Breaking through the noise: Why athletes play a different game > The Economist recently published an article with this headline: Too Many People Want to Be Social-Media Influencers. In a way, this is of course also relevant for elite athletes. However, unlike most...
by IrgTBuehrer | Nov 5, 2024 | Athletes in Business, Entrepreneurship, Legacy, Transition
How Marcel’s businesses leverage his expertise, reputation, and passion for skiing and outdoor activities > Marcel Hirscher celebrated a successful comeback in the Alpine Ski World Cup in Sölden. 2,051 days after his last race to date, the 35-year-old Austrian, who...
by IrgTBuehrer | Oct 24, 2024 | Athletes in Business, Entrepreneurship, Transition
Focus not on financial returns (or adrenaline), but on meaningful involvement in projects that offer personal and professional growth > “Everyone says that when you retire from football, you are not going to have anything compared to it. I’m doing it because I like...
