by IrgTBuehrer | Nov 17, 2024 | Athletes in Business, Culture, Entrepreneurship, Leadership
How MJ is taking over a new sport—on the track and in the courtroom. > This weekend in Phoenix, a racing team owned by the Michael Jordan will be competing for a Nascar Cup Series championship, which would give MJ another major title, but this time in a different...
by IrgTBuehrer | Nov 5, 2024 | Athletes in Business, Entrepreneurship, Legacy, Transition
Breaking through the noise: Why athletes play a different game > The Economist recently published an article with this headline: Too Many People Want to Be Social-Media Influencers. In a way, this is of course also relevant for elite athletes. However, unlike most...
by IrgTBuehrer | Nov 5, 2024 | Athletes in Business, Entrepreneurship, Legacy, Transition
How Marcel’s businesses leverage his expertise, reputation, and passion for skiing and outdoor activities > Marcel Hirscher celebrated a successful comeback in the Alpine Ski World Cup in Sölden. 2,051 days after his last race to date, the 35-year-old Austrian, who...
by IrgTBuehrer | Oct 24, 2024 | Athletes in Business, Entrepreneurship, Transition
Focus not on financial returns (or adrenaline), but on meaningful involvement in projects that offer personal and professional growth > “Everyone says that when you retire from football, you are not going to have anything compared to it. I’m doing it because I like...
by IrgTBuehrer | Oct 20, 2024 | Culture, Leadership, Team
A blueprint for what can be achieved through strategic risk-taking, investing in talent, and never losing sight of the long game. > „Racing today is not enough. Our main source of success is because we are able to connect with our fans, understanding that we are a...
