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Too Many People Want to Be Social-Media Influencers

Too Many People Want to Be Social-Media Influencers

by IrgTBuehrer | Nov 5, 2024 | Athletes in Business, Entrepreneurship, Legacy, Transition

Breaking through the noise: Why athletes play a different game > The Economist recently published an article with this headline: Too Many People Want to Be Social-Media Influencers. In a way, this is of course also relevant for elite athletes. However, unlike most...
Marcel Hirscher: The Relentless Pursuit of Excellence, On and Off the Slopes

Marcel Hirscher: The Relentless Pursuit of Excellence, On and Off the Slopes

by IrgTBuehrer | Nov 5, 2024 | Athletes in Business, Entrepreneurship, Legacy, Transition

How Marcel’s businesses leverage his expertise, reputation, and passion for skiing and outdoor activities > Marcel Hirscher celebrated a successful comeback in the Alpine Ski World Cup in Sölden. 2,051 days after his last race to date, the 35-year-old Austrian, who...
Life After Sport: Athletes’ Career Endings — Toni Kroos as a Blueprint

Life After Sport: Athletes’ Career Endings — Toni Kroos as a Blueprint

by IrgTBuehrer | Oct 24, 2024 | Athletes in Business, Entrepreneurship, Transition

Focus not on financial returns (or adrenaline), but on meaningful involvement in projects that offer personal and professional growth > “Everyone says that when you retire from football, you are not going to have anything compared to it. I’m doing it because I like...
McLaren’s Resurgence: Lessons from F1’s Bright-Orange Underdog

McLaren’s Resurgence: Lessons from F1’s Bright-Orange Underdog

by IrgTBuehrer | Oct 20, 2024 | Culture, Leadership, Team

A blueprint for what can be achieved through strategic risk-taking, investing in talent, and never losing sight of the long game. > „Racing today is not enough. Our main source of success is because we are able to connect with our fans, understanding that we are a...
Jürgen Klopp Loves Football. Red Bull Loves Peak Performance. Perfect Match?

Jürgen Klopp Loves Football. Red Bull Loves Peak Performance. Perfect Match?

by IrgTBuehrer | Oct 10, 2024 | Career, Culture, Leadership, Team

Jürgen Klopp’s move to Red Bull: The key takeaways for business leaders. > Jürgen Klopp’s recent transition from the high-stakes world of Premier League football management to an executive role at Red Bull has drawn attention for its seemingly unexpected nature....
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