SEMINAR in Cooperation with the University of St. Gallen and leAD Sports & Health Tech Partners

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Start your journey to becoming an entrepreneur!

Our goal is to support athletes to become key players in the startup ecosystem. Together with the University of St. Gallen and leAD Sports & Health Tech Partners, we provide entry and guidance on founding innovative companies and investing in startups.

Our program offers essential know-how and relevant contacts to become an entrepreneur. Our seminar acts as an accelerator to ignite the fire you have as an athlete and apply it in the startup world.

We create an extraordinary learning atmosphere for you. Enjoy discussions with likeminded people.

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Combine your career as an athlete with the commitment to a pivotal role within a startup.

Begin your evolution and start your transition

Time is now. Take it and get the following benefits.

Personal Development

New impulses allow you to leave your comfort zone, to educate yourself further and create the opportunity to build a future beyond active sports by becoming an entrepreneur.


Become part of an international startup community of professionals with the same spirit and equally high goals to start successful projects.


Our lecturers and experts will provide you with essential tools and knowledge to become proficiently and professionally for many different roles in the startup ecosystem, such as founder or investor.


We are your partner and will give you access to our network and help you with any challenge during your transition from athlete to entrepreneur, may it be during or after your active sports career.


The practical relevance and quality of the academic content ensure learnings that offers a diverse and substantial added value to help you start your entrepreneurial journey.


The credits earned and the tuition fees paid can be credited – after consulting with the University of St. Gallen – to additional study programs at the University of St. Gallen.

Use your strengths, build know-how, and find access to the startup ecosystem.



  • Learn from experts and professionals in the entrepreneurial and investment field and be educated by renowned lecturers from the University of St. Gallen
  • Get inspired by the experiences of former athletes who turned into today’s successful entrepreneurs
  • Gain exclusive insight through SportsTech practice cases and the exchange with founders and investors with a proven track record
  • Network in the startup ecosystem with successful professionals from the business and startup world
  • Receive investment know-how from professional investors
  • Start your transition with a similar passion that you have from being an athlete



  • The art of modern leadership
  • Leadership in companies, organizations, and startups
  • Understanding transactional- and transformational leadership
  • Building-up personal resilience to overcome set-backs and challenges
  • Learning from high performance teams in the field of sports


  • Business model innovation in the context of digital transformation
  • Sustainability as a key driver of economic development
  • Entrepreneurial thinking to develop new business models
  • Providing a toolbox with which entrepreneurs can develop successful business innovations


  • Financial and value-oriented management
  • Controlling & Management-Accounting
  • Financial knowledge on operating startups
  • Investment- and funding strategies for investors


The Players´ Impact (TPI) is an elite community of professional athletes and entertainers; joined by top investors, entrepreneurs, and thought leaders as they advance personally, professionally, and financially. TPI provides the framework for you to transcend the game.

In the seminar, TPI will cover the investment side to give you practical insights into how they play the game, such as how they approach and validate pitch decks, what figures and ratios matter, how they evaluate them, and what they look for in their investment decisions: Opportunity or no opportunity.

From the hottest special purpose acquisition company (SPAC) on the market weeks before IPO, to a lesser-known startup, TPI get access because companies recognize the value of their investor community. In their sessions, they will show practical cases of how they approach these investment opportunities, how they form their judgment on whether or not to invest, what process they follow.

Since TPI was founded in 2017, they have established an ecosystem among their professional athlete network and business stakeholders. TPI is the leading, most diverse, dedicated community, known for uplifting athletes and entertainers with trusted resources and partnerships to succeed during and after their careers.



  • Target Group: Active and former athletes
  • Duration & Dates: 3×2 days (Spring/Summer 2022)
  • Location & Organization: Berlin / St. Gallen (a combination of classroom and e-learning)
  • Teaching language: English
  • Tuition Fee: Upon request
  • Course Confirmation: Course confirmation of the University of St. Gallen
  • Creditable Classes:  The credits earned and the tuition fees paid can be credited – after consulting with the University of St. Gallen – to additional study programs at the University of St. Gallen.


As part of our program, startup examples will be presented by experienced entrepreneurs and „game changers“. Participants also have the chance to discuss their ideasprojects, or investment ideas with experts and receive essential input to take the next step as entrepreneurs.

High-profiled lecturers from the University of St. Gallen (with reference to CAS Sportmanagement), experts from leAD Sports & Health Tech Partners, and professionals from the investment scene, participants will have an intensive exchange of ideas and experiences to get a glimpse behind the scenes, and above all, to gain access to an extraordinary ecosystem.

The University of St. Gallen is one of the leading business universities in Europe and is EQUIS-, AACSB- and AMBA-accredited. Since its foundation in 1898, it has been characterized by practical relevance, internationality, and an integrative view in studies, executive education, and research. Its lecturers stand for competence, network and experience and ensure proximity to current entrepreneurship topics and implementation-oriented knowledge transfer.

leAD Sports & Health Tech Partners sources, funds, and drives growth of early-stage sports & health tech startups globally. leAD was founded in 2016 and was inspired by the legend of the sports industry Adi Dassler. Since inception, leAD has taken on new companies into its business every year. With 30 companies from around the globe under its portfolio, leAD is constantly empowering founders to create their own legacy. leAD works with groundbreaking solutions across the verticals of fan engagement, connected athletes, and health & well-being and focuses on driving growth through smart investment, premier network access, and expert training. leAD has three three investment vehicles – Academy, Portfolio, and ADvantage Fund – and commercial partnerships with Citi Private Bank, Tavistock Group, OurCrowd, and Lake Nona to further support portfolio growth.

Entrepreneurship Seminar Athletes
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I want to stay informed about further contents, lecturers and the exact dates of the ENTREPRENEURSHIP-SEMINAR.

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Not interested in becoming an entrepreneur?

Check out our other offers to start your career after sports.

We have small Starter packages, to help you take your first steps. We provide a structured Learning Transfer that was developed to let you take your skills as an athlete to the business world. You can also become part of our exclusive athlete network CareerOnTop to connect with professionals from the business world and with other (former) athletes.